The essential business facts
Write down the exact public business name, primary phone and email, service area, hours or response expectations, years in business, relevant licenses or certifications, and preferred inquiry method. Confirm that these details match the profiles customers already see.
Your services and best-fit customer
List the services that matter most commercially and the customer situations that are—and are not—a fit. Rank the services rather than treating every capability as equally important.
- Primary services
- Most profitable or desirable work
- Typical customer questions
- Service-area limitations
- Work you do not accept
Your trust material
Useful trust information includes company history, relevant experience, operating principles, guarantees you genuinely honor, affiliations, customer reviews you have permission to display, and examples of completed work.
Specific facts are more persuasive than generic claims such as “quality service” or “customer focused.”
Brand and photography files
Provide the highest-quality version of your logo available, preferably the original vector or transparent file. Gather authentic photos of the team, work, vehicles, location, or finished results where appropriate.
Do not delay a foundational website indefinitely because perfect photography does not yet exist. A clean typographic design can be stronger than weak stock imagery.
Accounts, ownership, and decisions
Locate the login for the account where your domain is registered, but never email passwords casually. Confirm who will control the domain and understand how the provider will host, support, and maintain the website after completion.
Name one person who will consolidate internal feedback and approve the final revision. That single decision can protect days or weeks of timeline.